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Media Kit

Pricing and Placement Opportunities

The following rates reflect an annual pricing structure. Your company's listing appears in the WSRCA Roofing Exchange year-round.

Listings

A basic listing is free of charge and includes the vendor’s company name, address and phone number. Please contact Andrew Kropff at 1.727.329.4414 to receive a complimentary basic listing. These basic listings can be upgraded to an enhanced paid listing. These paid listings include:

  • Additional company information including: company logo, tagline, website URL, email address, fax, full HTML description with embedded links, embedded Google map and complete contact information for the primary contact of the organization
  • Larger listing size and placement above all basic free listings
  • Company logo placement and tagline on the directory category and search results page
  • Placement within up to five categories of the company's choice
  • Enhanced search engine optimization of listing contents

There are three options for a paid listing within the buyer’s guide:

  • Enhanced Listing – This listing will appear in up to five categories within the directory and appear in alphabetical order above the basic free listings [ Annual Fee of $349 ]
  • Deluxe Listing – This is an Enhanced Listing that guarantees placement on the first page within a category. Deluxe Listings are available on a first come, first served basis for each category. [ Adds $99 per Sub-Category ]
  • Premium Listing – This is an Enhanced Listing that guarantees placement within the first three results of a category. Premium Listings are available, on a first come, first served basis for each category selected by the vendor. [ Adds $799 per Sub-Category]

Banner Ads

There are four banner ad zones on the homepage of the directory. These ad zones can be shared with up to three additional advertisers, guaranteeing a minimum 25 percent audience exposure rate. They are priced as follows:

  • Leaderboard (728 x 90): $2,500
  • Skyscraper Left Column (120 x 600): $1,350
  • Skyscraper Right Column (120 x 600): $1,250
  • Footer (728 x 90): $1,000

Homepage Featured Listing: There are three text-only zones on the homepage that allow directory-listed companies with paid listings to enhance exposure of their listings. These featured listing zones can be shared with up to eight additional advertisers, ensuring a minimum 33 percent audience exposure rate. The price of a Homepage Featured Listing is any enhanced listing plus $750.

All banners must be in one of the following formats GIF, JPG or PNG and be less than 250KB in size.